A cadbury's History....

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A member of the Quaker Family founded Cadbury's and it started as a tea dealer. Then John Cadbury bought the business and opened up his first shop in 1824, selling cocoa and drinking chocolate. The shop grew successful and in 1831 John rented a small factory in Birmingham. This made it a lot easier to make cocoa and drinking chocolate and John Cadbury could focus more on his business. The business grew more successful so he rented a larger one in the middle of Birmingham.

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In 1861 John's sons, George and Richard Cadbury took over the business because John was poor in health. George bought a 'cocoa press' and they started to sell 'cocoa essence'. The difference between the two cocoas are the cocoa essence had a lot more cocoa butter squeezed out of it. This meant that no starch had to be added. George and Richard had employed 200 staff, so they needed a bigger factory. They bought a place out in the country because there was more space, easy transport, and the workers were now living in better conditions then in the city. The factory is in Bournville which is where the name for the dark Chocolate comes from today. http://farm1.static.flickr.com/76/217339982_ef2bdf0e58.jpg


In 1879 the first dairy milk chocolate bar was launched. It was made to create competition between Swiss chocolates. This opened up many new opportunities for George and Richard in the chocolate industry eg. flavours. Cadbury's became a private business in 1899 because John died. They called it Cadbury brothers Limited. In 1916 the milk tray was introduced. The idea came from the trays the unwrapped chocolate was laid on to set.
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These trays were sent to different shops and cadbury'sstarted to wrap them in advance. In 1921 Cadbury's opened up their first ever factory outside Britain- Tasmania.

When the war started in 1939, people were using strict rations because of the difficulty of importing the usual foods. Cadbury's were put 'under government control' and business became harder as there was little money for people to spend. When the war was over Cadbury's worked hard to stay ahead of other chocolate businesses. T.V advertising was introduced in 1955 and here Cadbury's mostly advertised their drinking chocolate. Products such as 'flake', 'dairy milk' and 'fruit and nut bars' were selling very quickly in the 1970's because of T.V advertising.
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In 1980 Dominic Cadbury bought modern chocolate machinery for the factories. Cadbury's states 'This was the biggest revolution for Cadbury's since the new factory was opened up outside birmingham'. Cadbury's bought the chewing gum company 'Adams' in 2003. They did this because they wanted to expand their business but it was hard to do so by just selling chocolate.
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Cadbury's now have factories all over the world such as Japan, Canada, and India. The business is still expanding and looking towards the future.


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Advertising at cabury's

Advertising at Cadbury's has been going long before the television adverts we see to day(see video). The first Cadbury's advert appeared on the 1st of March 1824 in the Birmingham Gazette. This advert was published by John Cadbury.
The first Cadbury 'Dairy Milk' Bar of chocolate was introduced in 1905. But they never put a lot of money into advertising it until 1928 when it was the biggest selling chocolate product in Britain. The reason for this was because they never knew what to say about it or how to describe it! After this they decided to advertise it by its high milk content. In 1928 posters came out using the phrase still used today- 'Glass and a half', because it showed how each bar was still containing a lot of milk even though it was an enjoyable treat.

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An original Poster

Cadbury still continued promoting their chocolate after the war by giving out free samples, running cooking demonstrations, and opening 'chocolate houses'. Chocolate houses were like coffee shops except they were more about chocolate. But this soon changed when the T.V advertising was introduced.
Cadbury's drinking chocolate was one of the first ever television adverts(22nd September 1995.) They advertised their product by showing a shortened film that was made in 1951 called 'the bournville story'. On August 31st 1957 thirteen one-minute films were introduced. These described the story of how chocolate is made at Cadbury's.
The ads so far were all black and white but they soon changed to colour.

In the 70's two new ads were introduced, -The Flake Girls and The milk Tray man. The Flake Girls were models who ate flakes in the ads. The Milk tray man was a James bond type character who left milk trays for all the women. These characters certainly attracted peoples attention.
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The Milk Tray man

In the 80's Cadbury's started using comedians and actors such as Paul Eddington, Nigel Hawthorne and Julie Walters. These celebrities had conversations and talked about why the liked the new 'wispa' bar. They also did a puppet ad with a comedian called Matt Lucas.

In the 21st Century, they opened up 'Cadbury world'. It is a huge centre including a factory and play zone. I myself have been there and have really enjoyed it. It is targeted at all ages. Cadbury world itself has been a huge factor in advertising and attracts many tourists. Also cadburys started to sponcer Coronation Street in 1996. Many people were watching(18 million) this soap so cadburys got a lot of money out of it.
The Gorilla ad (similar to the eyebrow add-below) was hugely popular and won most of the prises at the advertising awards ceromony including the 'Grand Prix Lion in 2008 at Cannes. http://daftpr0duct.files.wordpress.com/2009/03/cadbury_682_379298a.jpg
The Gorilla Advert

Advertising has played a big part in Cadbury's historical backround and there is still more to come!

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A cadbury's chocolate selection box. These can be seen at christmas time all over the world. Other chocolate companies also do selection boxes.

Step 2

Then Cadburys buy their beans and they are transported to North wales. The beans are cleaned and then are roasted by being put into a big drum that shoots hot air in to them. It is at this stage where you can start to smell the chocolate! The beans are then broken into small pieces and the old shell is blown away. You are left with the 'nibs' which are grounded down until they become a thick liquid. This liquid is called 'mass' and is the basic ingredient for Cadbury's chocolate. The cocoa butter is drained out and you are left with a brown block. The block can then be grounded down into cocoa powder.

How is chocolate made?

First step is the cocoa pods. These grow on trees neer the equator because they need the heat and humidity. It also needs fertile soil and rainforest conditions. They grow in places like Brazil or Nigeria. The pods grow on the trunk of the tree and one tree provides 20-30 pods a year. Each tree would make around 1lb of cocoa a year! When the pods turn a golden colour, it is ready to be harvested. They are cut down and wrapped in banana tree leaves. They are left there for 5 days or untill the pulp around the beans drain away. Then they are left to dry in the sun because if they are left wet they will go mouldy. Next they are weighed and put into sacks at buying stations.

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