A cadbury's History....

http://www.cadbury.co.uk/cadburyandchocolate/PublishingImages/advertising.gif
A member of the Quaker Family founded Cadbury's and it started as a tea dealer. Then John Cadbury bought the business and opened up his first shop in 1824, selling cocoa and drinking chocolate. The shop grew successful and in 1831 John rented a small factory in Birmingham. This made it a lot easier to make cocoa and drinking chocolate and John Cadbury could focus more on his business. The business grew more successful so he rented a larger one in the middle of Birmingham.

http://www.coolquiz.com/trivia/names/images/cadbury.jpg
In 1861 John's sons, George and Richard Cadbury took over the business because John was poor in health. George bought a 'cocoa press' and they started to sell 'cocoa essence'. The difference between the two cocoas are the cocoa essence had a lot more cocoa butter squeezed out of it. This meant that no starch had to be added. George and Richard had employed 200 staff, so they needed a bigger factory. They bought a place out in the country because there was more space, easy transport, and the workers were now living in better conditions then in the city. The factory is in Bournville which is where the name for the dark Chocolate comes from today. http://farm1.static.flickr.com/76/217339982_ef2bdf0e58.jpg


In 1879 the first dairy milk chocolate bar was launched. It was made to create competition between Swiss chocolates. This opened up many new opportunities for George and Richard in the chocolate industry eg. flavours. Cadbury's became a private business in 1899 because John died. They called it Cadbury brothers Limited. In 1916 the milk tray was introduced. The idea came from the trays the unwrapped chocolate was laid on to set.
http://www.cadbury.co.uk/ourproducts/PublishingImages/Milk-Tray--Block-1950s.jpg
These trays were sent to different shops and cadbury'sstarted to wrap them in advance. In 1921 Cadbury's opened up their first ever factory outside Britain- Tasmania.

When the war started in 1939, people were using strict rations because of the difficulty of importing the usual foods. Cadbury's were put 'under government control' and business became harder as there was little money for people to spend. When the war was over Cadbury's worked hard to stay ahead of other chocolate businesses. T.V advertising was introduced in 1955 and here Cadbury's mostly advertised their drinking chocolate. Products such as 'flake', 'dairy milk' and 'fruit and nut bars' were selling very quickly in the 1970's because of T.V advertising.
http://farm3.static.flickr.com/2058/2111387300_7b6a765293_m.jpg


In 1980 Dominic Cadbury bought modern chocolate machinery for the factories. Cadbury's states 'This was the biggest revolution for Cadbury's since the new factory was opened up outside birmingham'. Cadbury's bought the chewing gum company 'Adams' in 2003. They did this because they wanted to expand their business but it was hard to do so by just selling chocolate.
http://www.canada.en.cadbury.com/ourbrands/PublishingImages/trident_base_product.jpg



Cadbury's now have factories all over the world such as Japan, Canada, and India. The business is still expanding and looking towards the future.


http://www.betreatwise.org.uk/Images/BeTreatwise_Images_CadburysLogo.gif