Advertising at cabury's

Advertising at Cadbury's has been going long before the television adverts we see to day(see video). The first Cadbury's advert appeared on the 1st of March 1824 in the Birmingham Gazette. This advert was published by John Cadbury.
The first Cadbury 'Dairy Milk' Bar of chocolate was introduced in 1905. But they never put a lot of money into advertising it until 1928 when it was the biggest selling chocolate product in Britain. The reason for this was because they never knew what to say about it or how to describe it! After this they decided to advertise it by its high milk content. In 1928 posters came out using the phrase still used today- 'Glass and a half', because it showed how each bar was still containing a lot of milk even though it was an enjoyable treat.

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An original Poster

Cadbury still continued promoting their chocolate after the war by giving out free samples, running cooking demonstrations, and opening 'chocolate houses'. Chocolate houses were like coffee shops except they were more about chocolate. But this soon changed when the T.V advertising was introduced.
Cadbury's drinking chocolate was one of the first ever television adverts(22nd September 1995.) They advertised their product by showing a shortened film that was made in 1951 called 'the bournville story'. On August 31st 1957 thirteen one-minute films were introduced. These described the story of how chocolate is made at Cadbury's.
The ads so far were all black and white but they soon changed to colour.

In the 70's two new ads were introduced, -The Flake Girls and The milk Tray man. The Flake Girls were models who ate flakes in the ads. The Milk tray man was a James bond type character who left milk trays for all the women. These characters certainly attracted peoples attention.
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The Milk Tray man

In the 80's Cadbury's started using comedians and actors such as Paul Eddington, Nigel Hawthorne and Julie Walters. These celebrities had conversations and talked about why the liked the new 'wispa' bar. They also did a puppet ad with a comedian called Matt Lucas.

In the 21st Century, they opened up 'Cadbury world'. It is a huge centre including a factory and play zone. I myself have been there and have really enjoyed it. It is targeted at all ages. Cadbury world itself has been a huge factor in advertising and attracts many tourists. Also cadburys started to sponcer Coronation Street in 1996. Many people were watching(18 million) this soap so cadburys got a lot of money out of it.
The Gorilla ad (similar to the eyebrow add-below) was hugely popular and won most of the prises at the advertising awards ceromony including the 'Grand Prix Lion in 2008 at Cannes. http://daftpr0duct.files.wordpress.com/2009/03/cadbury_682_379298a.jpg
The Gorilla Advert

Advertising has played a big part in Cadbury's historical backround and there is still more to come!